The size and dynamism of the Chinese market are a huge opportunity, but entering it takes preparation. The legal environment, the business culture and the pace are all different. We help Hungarian companies enter China well prepared and with reliable partners.
Steps to market entry
- Market assessmentWe examine which regions and segments show real demand for the product or service, and what the competition looks like.
- Entry modelWe review the options — direct export, distribution agreement, representative office, joint venture or wholly owned subsidiary — with their advantages and risks.
- Partner searchThrough our network we look for distributors and manufacturing or business partners, and prepare the first negotiations.
- Regulation and permitsWe help you understand the certification, labelling and customs rules that apply to your product, and recommend local experts.
Points that need special attention
Trademarks and patents should be registered in China before market entry.
Agree in advance on the contract language, the governing law and dispute resolution.
Trust is built in person; a regular presence makes a real difference.
Decisions can take time and quick results are rare — long-term commitment pays off.
Delegations and trade fairs
We organise company visits, business delegations and trade fair participation, and prepare participants for Chinese business culture. Major international fairs — such as the China International Import Expo in Shanghai — are a good opportunity to get to know the market and make first contacts.
Planning to enter the Chinese market? Get in touch.